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The Pricing Mistake Almost Every Home Seller Makes in 2026
What You’ll Learn Inside
This guide walks you through how the market works today — and how to use that knowledge to price your home so buyers see it as the best value in its category.
Why King County’s rising inventory requires a smarter pricing strategy than in prior years.
The most common pricing mistakes that cause homes to sit and sell for less — and how to avoid them.
How buyers actually search online and why price brackets determine your visibility and traffic.
The Smart Pricing Strategy: a step-by-step system including analyzing local data, tracking pending homes, pricing into the right bracket, and adjusting early based on feedback.
How presentation and pricing work together to create perceived value and prevent “discount thinking."
What happens when you get pricing right: competition, urgency, stronger offers, and higher buyer confidence
These aren’t theories. They’re the exact pricing principles used to help sellers generate demand in a shifting market.
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